Resources to
Unlock Marketing Success
Access a wealth of marketing insights, research, and success stories to transform your marketing efforts into a revenue-generating system. Discover proven strategies and actionable blueprints.
Monthly Marketing Dashboard: Numbers That Drive Decisions
The monthly marketing dashboard converts raw data from Google Analytics, Search Console, Google Business Profile, and campaign platforms into a single, visual, one-page brief that tells the business owner exactly what happened last month, what it means, and what to do next.
AI-Assisted Content: The ‘Quality + Consistency’ Sprint
AI has permanently changed the economics of content production. The question is no longer whether to use AI in your content workflow — it is how to use it in a way that amplifies your expertise and brand voice rather than replacing them with generic output.
YouTube & Video: The ‘Explainer + Proof’ Campaign
Video is the digital handshake. A 90-second founder introduction builds more trust than three pages of website copy — and a client testimonial video closes objections that a paragraph of text never can. For local SMBs, the video opportunity is enormous and largely untapped.
Brand Positioning: The ‘Message-to-Market Fit’ Tune-Up
Brand positioning is the strategic discipline of answering one deceptively simple question: of all the possible ways you could describe what you do and why it matters, which description creates the strongest, most immediate resonance with the specific buyer who is most likely to pay, stay, and refer?
Offer Clarity: The ‘Packaging & Pricing’ Refresh
Buyers cannot say yes to something they don’t fully understand. When the cognitive effort required to evaluate an offer exceeds the motivation level of the visitor, the default behavior is to leave. The packaging refresh changes this by making buying decisions easier, faster, and more likely to result in a booked engagement.
Competitor Gap Campaign: Keywords They Rank For, You Don’t
Competitor gap analysis is evidentiary — it tells you precisely what your audience is already searching for, because the competitor in front of you has spent years and dollars proving it. The gap list is not a starting point. It is the research, already validated by the market itself.
‘Best [Service] in [City]’: The Local Intent Page Cluster Strategy
When someone searches ‘best marketing agency Minneapolis,’ they are not browsing — they are about to hire someone. A local intent page cluster captures these buyer-ready searches at zero per-click cost and with virtually no national competition.
Blog-to-Lead: The Service Page + Guide Pairing Strategy
A blog post ranks for informational traffic; a paired service page converts that traffic to leads. Most SMB websites have one or the other — rarely both, and rarely connected. This pairing strategy creates a flywheel: organic traffic → service page → consultation booked.
Content Marketing Audit + ‘Topical Authority’ Plan
A website that publishes one blog post about SEO, one about social media, and one about branding does not signal expertise in any of those areas to Google. A website that publishes twelve interconnected, thoroughly researched articles about SEO signals a domain expert. The first gets moderate rankings on nothing. The second gets strong rankings on everything in its cluster.
Reputation + Reviews: The ‘Trust Engine’ Campaign
The vast majority of small businesses treat their review profile as something that happens to them, not something they manage. The Trust Engine campaign changes this entirely — turning years of good work into visible, rankable social proof.
Lead Generation: The ‘Booked Calls’ Calendar-First Funnel
A calendar-first funnel replaces the passive ‘contact us’ form with a direct path to a booked sales appointment. The metric is booked calls, not clicks or impressions — a language SMB owners immediately understand.
Email Nurture: The ‘Follow-Up That Closes’ 7–14 Day Sequence
80% of sales require 5+ touchpoints. Most small businesses give up after 1–2. An automated email nurture sequence solves this permanently: once built, it follows up on every lead, every time, with the right message at the right stage of the journey — automatically.
Retargeting: The ‘Second Chance’ Campaign for Warm Traffic
97% of first-time website visitors leave without converting. Retargeting is the systematic, automated re-engagement of visitors who showed interest but didn’t convert — using ads specifically designed to address the reasons they didn’t act the first time.
Google Ads & PPC Audit: The ‘Waste Cut’ Rebuild
Google Ads is the fastest path to qualified traffic a small business can buy. It is also one of the easiest platforms to waste money on without realizing it. The audit stops the bleeding. The rebuild builds for performance.
Landing Page ‘One Offer, One CTA’ Rebuild
Distraction is the enemy of conversion. A landing page built around a single focused offer and a single clear call-to-action consistently outperforms pages that try to do everything — often by 200–400%.
Conversion Rate Optimization: The ‘Leak Plug’ Campaign
The average SMB website converts between 0.8% and 1.5% of visitors into leads. Industry benchmarks for well-optimized service websites are 2.5–3.5%. That gap represents the difference between 5 leads per month and 15 — sitting in your conversion funnel, invisible, waiting to be captured.
Keyword Research to Revenue: Your High-Intent Keyword List & Page Map
Keyword research eliminates guesswork. It replaces assumption with data, and data with direction. A well-executed keyword research engagement produces more than a spreadsheet — it produces a revenue map: a prioritized list of the exact queries your buyers use, mapped to the specific pages your website needs to own them.
SEO Site Audit: Technical + On-Page Fix Week
Every week, small and mid-sized businesses invest in marketing without realizing that their website is quietly undermining all of it. Technical SEO errors don’t announce themselves — they operate invisibly, suppressing rankings, confusing crawlers, and leaking the authority that good content works hard to build.
Local SEO & Google Business Profile: Winning the Map Pack Sprint
The Google Map Pack commands over 40% of all clicks for local search queries. Most Minneapolis-area small businesses have a Google Business Profile that is partially completed, inconsistently maintained, or functionally invisible to Google’s local ranking algorithm.
The Free Marketing Audit: Your Most Powerful Lead Magnet
A free marketing audit solves the trust problem before the first invoice is ever sent. It replaces the cold sales pitch with a genuine act of service — and it is the single highest-converting lead magnet a boutique agency can deploy.
Our Proven Process
At LeMay Consulting, we believe in transparency and building trust. Our proven process ensures that we work closely with you every step of the way to achieve your marketing goals.
Diagnose
We start by identifying the true constraint holding back your sales. This involves a thorough analysis of your current marketing efforts and business goals.
Build Campaigns
Based on our diagnosis, we develop a customized marketing plan that fits your specific needs and budget. This plan includes clear objectives, strategies, and tactics.
Execute
We implement the marketing plan with precision and efficiency, ensuring that every campaign is aligned with your overall business objectives. We continuously monitor and optimize our efforts to maximize results.